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Participation in hunting and fishing has been generally declining since the 1980s. There has been a growing effort to reverse this trend in the hunting and fishing community. We now call this movement R3. R3 stands for recruitment, retention, and reactivation and R3 efforts seek to create new participants or increase participation rates of new, current or lapsed hunters, anglers and target shooters.

1. Purchasing a license directly provides for future generations of hunters, anglers and all those that enjoy wildlife.