Tennessee Dairy Promotion Committee to Meet
NASHVILLE –The Tennessee Dairy Promotion Committee will meet April 5, 2021 at 12:30 p.m. CDT.
The meeting is open to the public to attend via an internet-based teleconferencing system. There is no cost to participants. Instructions and alternative methods of communication are included at the bottom of this notice.
The agenda includes approval of the previous meeting’s minutes and a discussion of the committee’s 2021 marketing plans.
The Tennessee Dairy Promotion Committee comprises 11 members directly affected by the assessment paid by dairy producers for the promotion of milk and milk products. Membership is in proportion to the method of milk marketed either through agricultural dairy cooperatives or by direct sale.
For more information, contact the Tennessee Department of Agriculture Consumer and Industry Services Division at 615-837-5150.
Zoom meeting instructions:
Join via web: https://sudia.zoom.us/j/95948530953?pwd=Y0JhbTdTdEhNamF5U091Y1RESFVrdz09
Password: 595678
or call: 312-626-6799
Meeting ID: 959 4853 0953
AGENDA
Call to order and invocation – 12:30 p.m. CT
Opening comments and introductions
Minutes of previous meeting
2021-22 TDPC promotion program proposal
-Ch. 5 WTVF
Other Business
Adjourn
MEETING MINUTES
The Tennessee Dairy Promotion Committee (TDPC) conference call was called to order on Monday, April 5, 2021 at 12:38 p.m. CT, Chairman Johnny Sparkman being in the chair.
Those present were:
Directors:
Sam Craun Mike Ellis Tim Farrar Steve Lee Roy Major Steve Nash |
Francisco Romero (absent) Johnny Sparkman Brandon Strasser Jeffrey Turner (absent) Jim Yates |
Associates:
Dr. Charlie Hatcher, Tenn. Commissioner of Ag (absent) Danny Hays, Tenn. Department of Ag Keith Harrison, Tenn. Department of Ag Brandon Cobble, Tenn. Farm Bureau |
|
The Dairy Alliance Staff:
Denise Jones |
|
Guests: Mike Brown, Tenn. Department of Ag |
Chairman Sparkman introduced Tim Farrar to share the updated proposal from Ch. 5 and discuss the details and cost.
CHANNEL 5 PROPOSAL
Daily Dose of Dairy Production
-Development of your “Daily Dose of Dairy” digital campaign
-Production of :30 commercial, :15 mobile videos, mobile landing page
Talk of the Town
-(1x) :90 segment to air during Talk of the Town
-Includes station host and remote production
-Segment posted to website after it airs
Boosted Facebook Post
-Includes (3x) sponsored posts ––(1x) per month
-Use “Talk of the Town” segment for boosted Facebook posts
-Links to your website and can include a special offer
OTT Video Streaming- Scripps Octane, NC5 Now
-Schedule will stream across premium content networks
-Target commercial demographically, geographically and behaviorally
Video Pre Roll- NewsChannel 5.com
-Your :30 commercial will air before online news and weather content
-Links from NewsChannel5.com to your website
-Can daypart ads to appear during the daytime
Mobile Videos
-Targeted video ads can link to your website or landing page
-Includes custom mobile landing page with 5 calls to action
-Production of (3x) :15 mobile videos
Banner Ads- ADDED VALUE
-Monthly banner ad impressions on NewsChannel5.com
-Links to your website; can include special offer
Total Impressions: 575,000/mo., 1.625 mil. for the quarter.
Cost: $33,000
MOTION: A motion was made and duly seconded to fund $33,000 to Ch.5 for social media/ digital campaign.
Roll Call Vote:
Sam Craun Yes Mike Ellis Yes Tim Farrar Yes Steve Lee Yes Roy Major Yes Steve Nash Yes |
Francisco Romero (absent) Johnny Sparkman Yes Brandon Strasser Yes Jeffrey Turner (absent) Jim Yates Yes |
Motion passed.
OTHER BUSINESS
Chairman Sparkman discussed wire transfers at One Bank. For Barbara Sims, The Dairy Alliance CFO, to processes wire transfers on behalf of the committee she needs to be added to the TDPC account as a signer.
MOTION: A motion was made and duly seconded to add Barbara Sims to the TDPC account at One Bank as a signer.
Roll Call Vote:
Sam Craun Yes Mike Ellis Yes Tim Farrar Yes Steve Lee Yes Roy Major Yes Steve Nash Yes |
Francisco Romero (absent) Johnny Sparkman Yes Brandon Strasser Yes Jeffrey Turner (absent) Jim Yates Yes |
Motion passed.
MOTION: A motion was made and duly seconded to approve the March 18, 2021 conference call minutes as distributed. (copy displayed)
Roll Call Vote:
Sam Craun --- Mike Ellis Yes Tim Farrar Yes Steve Lee Yes Roy Major Yes Steve Nash Yes |
Francisco Romero (absent) Johnny Sparkman Yes Brandon Strasser Yes Jeffrey Turner (absent) Jim Yates Yes |
Motion passed.
ADJOURNMENT
There being no further business to come before the Committee, Chairman Sparkman adjourned the meeting on Monday, April 5, 2021 at 12:50 p.m. CT.
Respectfully submitted,
Roy Major, Secretary/Treasurer