Marketing & Sales

The Marketing & Sales career cluster equips students with the expertise needed to thrive in competitive business environments where branding, consumer engagement, and digital strategies are key to success. Aligned with the Marketing Management and Marketing Analytics programs of study, essential topics such as market research, advertising, social media marketing, and sales techniques are introduced. By integrating technology and data analytics, students learn how to create compelling marketing campaigns and optimize sales performance.

Real-world applications are embedded in this program, from experiential learning projects to partnerships with industry leaders. Students will develop persuasive communication, strategic planning, and digital marketing skills that prepare them for careers in a variety of industries. Students have the opportunity to showcase their skills with competitions in both DECA and Future Business Leaders of America (FBLA). With an emphasis on creativity, innovation, and business acumen, this pathway enables students to become adept at influencing consumer behavior and driving business growth.

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