How the Program Works
- Pregnant individuals eligible to enroll into the program are referred to the program at their local health department by a healthcare provider.
- Pregnant individuals attend four (4) prenatal smoking cessation sessions to receive education and support to quit smoking and stay quit. Local health departments use education, support, accountability tests, and incentives, such as vouchers for diapers and wet wipes, to encourage and support cessation.
- Participants will receive vouchers for each session that they test smoke-free.
- After the birth of the baby, participants return monthly to continue accountability tests and, if smoke free, receive monthly vouchers.
- Vouchers are worth $25 and may be redeemed for any brand or size of diapers or baby wipes at Walmart, CVS, or Kroger.
- A smoker who lives with the participant can also enroll in the program. If they successfully quit smoking, they earn additional monthly diaper vouchers for the family.