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TDMHSAS Earns Second Consecutive Regional Emmy Award Nomination

Recognition honors department’s Statewide Crisis Line media campaign
Friday, November 22, 2019 | 07:18am

NASHVILLE, Tenn.—The Tennessee Department of Mental Health and Substance Abuse Services (TDMHSAS) is honored to receive a regional Emmy® Award nomination for the second consecutive year.  The recognition from the Nashville / Midsouth Chapter of the National Academy of Television Arts and Sciences honors the department’s Statewide Crisis Line media campaign in the Public Service Announcement Spot category.

The Emmy® Award-nominated PSA features crisis professionals who answer calls through state and federally-funded programs at Centerstone in Nashville.  Statewide, a total of 13 providers answer calls to the crisis line.  The PSA encourages viewers experiencing a mental health crisis to call the Statewide Crisis Line at 855-CRISIS-1.

“Our statewide network of dedicated and caring crisis workers answer the call, no matter when, no matter where,” said TDMHSAS Commissioner Marie Williams, LCSW.  “The people who work in crisis services are not only passionate and often personally connected to the work, they have resources to help people see the light in the darkest of times.”

In its run on television and social media, the campaign received nearly 20 million impressions, and during the time the ads ran, the Statewide Crisis Line saw a 13% increase in call volume.

Campaign goals included:

  • Increasing awareness of TN Crisis Line 855-CRISIS-1
  • Setting expectations for callers
  • Conveying that calltakers have empathy and are empowered to help
  • Educating viewers on options other than emergency departments
  • Promoting recovery from mental illness/mental health crisis

Learn more about the Statewide Crisis Line and watch the PSA at this link: TN.gov/CrisisLine