TN Together Campaign Nominated for Regional Emmy Award
NASHVILLE—The TN Together media campaign to raise awareness about opioid addiction, treatment, recovery, and prevention resources has been nominated in the 33rd Midsouth Regional Emmy® Awards. The campaign is one of three entries nominated in the category for Community/Public Service (PSA) Campaign.
The Emmy® Award-nominated video clips feature three families sharing their stories of opioid addiction and their individual journeys toward recovery. The campaign includes a call to action for viewers to dial the Tennessee REDLINE (1-800-889-9789) if they need a referral to addiction treatment resources.
“I’m so proud of these families for their bravery in coming forward to share their stories, and I know that their example has reduced the stigma of addiction in our state and has influenced others to seek treatment for themselves or their loved ones,” said Marie Williams, Commissioner, Tennessee Department of Mental Health and Substance Abuse Services (TDMHSAS).
The Emmy® Award-nominated video clips and others produced in the campaign have been used in a statewide effort targeting audiences of all ages using broadcast television, digital media, and social media. Through the end of September, the year-long campaign generated about 49 million impressions.
“Sharing stories of hope and recovery is so essential in tackling Tennessee’s opioid crisis, and I know that this campaign has made an impact across the state,” said Matthew Parriott, TDMHSAS Communications Director. “I am truly grateful to the regional Emmy® chapter that judged our submission and deemed it worthy of a nomination.”
In addition to the professionally-produced elements, the TN Together campaign also featured a very successful PSA competition for Tennessee high school students. The winners of that competition, students from Brentwood High School, won a student award from the National Academy of Television Arts and Sciences (NATAS) Nashville / Midsouth Chapter and were nominated for a NATAS National Student Production Award.
The TN Together media campaign was part of Governor Haslam’s comprehensive TN Together plan to tackle opioid addiction through prevention, treatment, and law enforcement. The $30 million plan included sizeable investments in TDMHSAS treatment resources to ensure that Tennesseans who have no other means to pay for substance abuse treatment still have access to the help they need.