Informing the Public

Good information is powerful, but only if people can find it, understand it, and use it. We share information in many ways: social media, newsletters, our website, press outreach, events, and Breaking Ground magazine.

This Year’s Results

• 490,000  social media impressions
• 33,417  visitors to our website this year
• 6,707  reached by Breaking Ground Magazine (mail + email)
• 42%  email open rate
• 7.17%  social media engagement rate (+6.84% over last year)
• 2,328  e-news subscribers

Communications Survey Results

(n = 22–23; some questions were skipped)

• 86% see the Council as a trusted source of information about disability topics
• 86% said that the Council shares information that is easy to understand
• 83% are satisfied overall with the information we share
• 73% feel that “most” of the information shared is helpful and relevant to them
• 73% have taken action or used resources because of our content

Audience Demographics

• 65% people with a disability
• 26% family members of a person with a disability

“Keep doing what you are doing... The highlights of disability leaders are extremely helpful... a reliable, anticipated, informative approach to keeping people informed!” — Survey Respondent