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State of Tennessee Launches “Do Your Part, Stay Apart” Campaign

Tennesseans join together to fight COVID-19
Thursday, March 26, 2020 | 09:30am

The State of Tennessee today launches a public service announcement campaign that urges all Tennesseans to adopt preventive health measures to slow the spread of coronavirus.

“Do your part, stay apart” features Governor Bill Lee, First Lady Maria Lee and Tennessee celebrities that includes Brad Paisley and Kimberly Williams-Paisley, University of Memphis basketball coach Penny Hardaway, former NFL Titan Eddie George and Taj George,  University of Tennessee athletics director Phil Fulmer and Vicky Fulmer, Steven Curtis Chapman, Michael W. Smith and Cece Winans, among many others. Dozens of music artists, athletes and sports organizations who collectively reach millions of Tennesseans will join the campaign via social media.

“COVID-19 is a serious threat to the health and livelihood of our state that must be treated seriously by Tennesseans so that we can slow the spread of this virus, keep our people healthy and get our lives back to normal as soon as possible,” said Governor Lee. “Involving influential Tennesseans will help us reach more of our citizens to drive home the message that the only way to beat the virus is to stop it from spreading. Maria and I are deeply grateful to the individuals in this campaign who are utilizing their tremendous public influence and reach to protect the health of their fellow Tennesseans.”

Like most Tennesseans practicing safe social distancing, the participants have recorded messages from the safety of their homes to emphasize that Tennesseans should stay home as much as possible, avoid gathering with friends, at church or in any unessential activity – and outside the home to maintain a six-foot distance from others.

In addition to preventive health behavior, the message encourages Tennessee citizens to watch out for neighbors, especially those who may be vulnerable to illness: “Right now, the best way for us to care for one another is to keep our distance – and take care of our neighbors. Give them a call or video chat. We’re all in this together. Please do your part, by staying apart.”

The “Do your part, stay apart” PSA campaign will launch initially on social media and will very soon be supported by broadcast partners Charter Communications (Spectrum) and Comcast, as well as Outdoor Advertising Association Tennessee who donated poster and digital billboards across the state. Social media handles are #TNStayApart @GovBillLee @TNDeptofHealth.

You can watch the Governor and First Lady’s video here.