Do Your Part, Stay Apart
COVID-19 is a serious threat to the health and livelihood of our state that must be treated seriously by Tennesseans so that we can slow the spread of this virus, keep our people healthy, and get our lives back to normal as soon as possible.
At the end of March, the State of Tennessee launched the “Do your part, stay apart” PSA campaign, which tallied over 20 million impressions in less than 30 days, and included Tennesseans from all across the state.
In addition to preventive health behavior, messages encourage Tennessee citizens to watch out for and help our neighbors, especially those who may be vulnerable to illness. “Right now, the best way for us to care for one another is to keep our distance – and take care of our neighbors. Give them a call or a video chat. We’re all in this together. Please do your part, stay apart.”
“Do your part, stay apart” features Governor Bill Lee, First Lady Maria Lee and Tennessee celebrities that include Brad Paisley and Kimberly Williams-Paisley, Garth Brooks and Trisha Yearwood, University of Memphis basketball coach Penny Hardaway, former NFL Titan Eddie George and Taj George, University of Tennessee athletics director Phil Fulmer and Vicky Fulmer, Steven Curtis Chapman, Michael W. Smith, and Cece Winans, among many others. Dozens of music artists, athletes, and sports organizations who collectively reach millions of Tennesseans joined the campaign via social media.
The “Do your part, stay apart” PSA campaign continues to receive donated support from the Charter Communications (Spectrum), Comcast, Outdoor Advertising Association of Tennessee, Tennessee Association of Broadcasters, and the Tennessee Press Association.
Additional information and metrics on the “Do your part, stay apart” public service campaign can be found here.