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Real TN Stories: It's A Great Day to Be in the Smokies

Tuesday, March 13, 2018 | 10:00am

After the November 2016 wildfires, Tennessee Tourism wanted to make sure visitors knew Great Smoky Mountains National Park, Gatlinburg and other communities in Sevier County were open for business. The department helped produce "It's a Great Day to be in the Smokies." Four television commercials, like this commercial here showed a family with a USA Today newspaper showing the date, proving the real-time campaign. Video was shot, edited and aired the same day. Inspiring travel to the region recovering and rebuilding after the crisis makes us proud #servingTN.

Real TN Stories is a social media campaign focused on telling the true stories of Tennesseans who provide critical, often overlooked, public services to their fellow citizens. The campaign is fundamentally a collaborative effort, coordinated by the Governor's Office and extending across state government during the week of March 5, 2018. By uniting the diverse work of Tennessee State Government under a common theme, Real TN Stories will shine a bright light on how state government positively impacts the average Tennessean in both ordinary and extraordinary ways every single day by #servingTN.