Tennessee Department of Tourist Development Wins Prestigious Cannes Gold Lion Award for “Kid Reviewed” Campaign
NASHVILLE – July 30, 2021 – In the Spring of 2019, the Tennessee Department of Tourist Development conducted a scientific experiment to prove just how much fun children have on a Tennessee vacation. Using an innovative wearable device called a Laugh Tracker, which used voice-recognition and location-based tracking technology, Tennessee Tourism created a special vacation planning website as part of its “Kid Reviewed” campaign showing locations that generated the greatest joy for the state’s youngest visitors.