2020 Corporate Social Responsibility Workshops

Monday, February 10, 2020 at the Franklin Marriott Cool Springs Franklin, TN   |   8:30 A.M.-4:00 P.M.

Sessions:

Innovative CSR: Beyond Giving  a Check and How to Say No: Corporate giving and employee volunteer programsare common CSR practices, but can be approached in many innovative ways to engage employees and benefit communities.  This session will present ideas out of the CSR Box, while also addressing that a CSR program can’t take on everything, and focusing on when and how to say no gracefully.  

Panelists:

  • Missy Acosta, VP, Brand Strategy, Delta Dental
  • Kelsey Fromal, Global Community Engagement Program Manager, Postmates Civic Labs
  • Rebecca King, Vice President, Community Relations, Nashville Predators

CSR Storytelling 101: Your CSR program is doing great things, so how do you build a CSR storytelling culture that effectively communicates this? Sharing your CSR news can connect customers to your company’s goals and motivate employees and stakeholders. Learn how to effectively and powerfully tell your CSR story through various methods while using compelling language and visuals.

Presenter:  Jennifer N. O. Littlejohn, President, OLIVIA MASSEY PUBLIC RELATIONS

Impactful Corporate-Nonprofit Collaboration: Join this session for an open dialogue between CSR professionals and nonprofits to focus on how both nonprofits and businesses can best collaborate to achieve their goals and have the greatest impact.

This session is open to all conference attendees, providing an opportunity for both business and nonprofit attendees to come together and learn about this topic.

Panelists:

  • Stephen Francescon Jr., Community Relations Manager, Piedmont Natural Gas 
  • Andrea Hill, Director of Volunteer Memphis, Leadership Memphis
  • Amy Walter, Volunteer & Community Engagement Manager, Cheekwood
  • Rachael Wall Terrell, Public Affairs Director, CMT

CSR Program Data and Measurement: What tools, knowledge, and data are needed to determine if your CSR work is working? This session will focus on CSR program measurement to better quantify the impact of your program and to improve CSR effectiveness, and on how different sources of data drive engagement with stakeholders. Presenters will also share examples of how companies are using employee giving, volunteering, and voice to drive social good. 

Presenters: