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Mission:

The mission of the Tennessee Department of Tourist Development is to motivate travel to and within Tennessee by inspiring enjoyment, creating memories, producing a desire to return and establishing key long-term relationships that result in visitors becoming residents.    

Promise:

The promise of Tennessee – the home of the blues, bluegrass, country, gospel, rockabilly, soul and rock ‘n’ roll – is to be the global destination of choice. To deliver an unparalleled experience of beauty, history and  family adventure, infused with music that creates a vacation that is The Soundtrack of America. Made in Tennessee. 


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Learn More:

Tennessee Music Pathways

Tennessee Music Pathways kicked off in late summer 2018 with more than 200 locations for statues, murals, attractions, historical markers, and experiences identifying birthplaces, resting places, hometowns and locations of Tennessee’s musical pioneers and legends. Explore the Pathways

Colorblindless Viewfinders

The Department of Tourist Development created the first scenic viewers outfitted with specialty lenses designed to help alleviate red-green color blindness so people can experience the true colors of fall for the first time in Tennessee at 13 different locations statewide. See the Beauty

U.S. Civil Rights Trail

In February 2018, the department officially dedicated 10 sites in Tennessee as part of the newly launched U.S. Civil Rights Trail. The trail is a collection of 100 sites in 14 Southern states consisting of churches, courthouses, schools, museums and other historical landmarks. Discover the Trail.

Kid Reviewed

In summer 2019, Tourist Development partnered with 30 attractions across the state to prove where kids have the most fun. The “Kid Reviewed” campaign introduced wearable technology called the Laugh Tracker and deployed pint-sized experts across the state to gather more than two million data points and honest reviews from the kids themselves. See the proof.

“Country Music” Passport

Following the 2019 debut of Ken Burns’ PBS documentary “Country Music,” Tourist Development created a special “Country Music” Passport to help visitors discover 22 Tennessee destinations as featured in the 16.5-hour documentary. The passport was included in the 2020 Tennessee Vacation Guide, and available at any of 16 Tennessee Welcome Centers. Visitors can use the passport to guide their own country music pilgrimage along the Tennessee Music Pathways route and earn commemorative prizes. Walk in the footsteps.

Tennessee Vacation Guide

Distributed to more than 500,000 visitors annually, the Tennessee Vacation Guide highlights the state’s scenic beauty, thriving urban cities, charming small towns, music, history, creative spirit and culinary excellence. For the first time, the 2020 guide features three distinct covers that showcase the breadth of picturesque landscapes across the state, including treasures like Reelfoot Lake State Park in Tiptonville, Machine Falls at Short Springs Natural Area in Tullahoma and Jane Bald at Roan Mountain in Carter County. Get your free guide.