Jim Bryson

5/23/19 Bryson_Jim_Deputy Comm_Official Bluebook Portrait

Deputy Commissioner, Bureau of Parks and Conservation

Jim Bryson was appointed TDEC’s deputy commissioner for Parks and Conservation in May 2019. His responsibilities leading this bureau include: Tennessee State Parks, Tennessee Division of Archaeology, Tennessee Division of Natural Areas, Partnerships and Development, Recreation Education Services, Administration, Facilities Management, Interpretive Programs, and Marketing.

Jim has a track record of success in business, state government and community improvement spanning more than three decades. He is founder and president of 20/20 Research Inc., a market research consulting, project management and technology firm based in Nashville. As the company’s founder in 1986 through its steady growth to now serving clients in 90 counties with hundreds of employees, Jim has demonstrated a thoughtful leadership approach acknowledged for its outstanding employee culture and mission-driven success in all kinds of organizational life cycles and business conditions. 

Jim has championed the advancement of qualitative research professionals in both business and academia, including serving three terms as international president of the Qualitative Research Consultants Association. He is known in the field for his support of skills, abilities and competencies that help companies better understand and know their customers, enabling them to design products and services that best meet their needs and wants. 

From guiding the growth of his company to his service as a state senator in the Tennessee General Assembly from 2003 to 2007, Jim has led by example. His smarts, strength and straightforwardness comes with a true kindness, concern and care for all people. Jim has been involved with a host of local projects improving our community and has been a national leader in the development of successful relief projects for the people of Haiti, including his founding of The Joseph School for poor and orphaned children in Haiti.

Jim knows strategy and business, but he also has life-long passion for the natural world, beginning as a young boy growing up in rural Arkansas, living near Lake Dardanelle and Lake Dardanelle State Park. He spent many days and nights in the park, on the lake or in the woods hiking, camping, hunting and fishing.  

Jim is Past President of The Sycamore Institute, an independent, nonpartisan public policy research center focused on Tennessee issues. He is also a member of the Nashville Downtown Rotary Club and First Baptist Church in Nashville. Jim earned his bachelor’s degree from Baylor University and received a Masters in Business Administration from Vanderbilt before founding 20/20 Research. He and his wife, Carol, a Greeneville native, have four children and two grandchildren.