Breastfeeding Support in WIC

One of the most highly effective preventive measures a mother can take to protect the health of her infant and herself is to breastfeed.  Research has shown that breast milk is the best food for baby’s first year of life.  Breastfeeding provides many health, nutritional, economical and emotional benefits to mother and baby.  For more information on breastfeeding, call your local health department or 1-800-DIAL WIC (1-800-342-5942) or visit

Breastfeeding mom and infant

Breastfeeding Benefits to WIC Mothers

A major goal of the WIC Program is to improve nutrition and health, so WIC mothers are encouraged to breastfeed their infants.  WIC promotes breastfeeding to all pregnant women as the optimal infant feeding choice, unless medically contraindicated.

  • WIC mothers choosing to breastfeed are provided information through counseling and breastfeeding educational materials
  • Breastfeeding mothers are eligible to participate in WIC longer than non-breastfeeding mothers
  • Mothers who exclusively breastfeed their infants receive an enhanced food package
  • Breastfeeding mothers can receive breast pumps to help support the initiation and continuation of breastfeeding
  • Every health department and WIC clnic in Tennessee has a Designated Breastfeeding Expert (DBE).  This DBE has advanced lactation training and provides assistance with any breastfeeding issues or questions.  Click here to find the DBE within your community!
Mom with infant in support group

WIC Breastfeeding Peer Counselor Program

A WIC Breastfeeding Peer Counselor (BFPC) provides mother to mother (paraprofessional) breastfeeding support and basic breastfeeding education.  The BFPC program is available to WIC mothers who are pregnant or breastfeeding.  BFPCs address barriers to breastfeeding by offering breastfeeding education, support, and role modeling.  Currently, Tennessee has 50 BFPCs in 39 counties.

Please call your local health department for questions regarding the Breastfeeding Peer Counselor Program for WIC eligible participants.

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